Nara Horticultural Co. Ltd has been Anthura ’s electrical distributor in South Korea for more than 20 years . They are the market leader in the cosmetic plants ' section , insure a nationwide distribution channel . what is more , they have embarked on a retail business ( both online and offline ) combined with a bakery café that promotes an atmosphere that enhances the overall client experience .
Anthura sing with Steven Kwak , General Manager : " We are a proud member of the horticultural industry of South Korea , and we sleep with what we do . "
Can you tell us something about the company ’s history?Our history began in 1976 with the constitution of the Dae - ah Nursery , found by Wansik Chae . In 1999 Nara Horticultural became a private society , and the founding father Wansik Chae was name as CEO . Three long time afterward , the troupe give a major milepost by converting into an agricultural company and appointed Michael Chae as the novel chief operating officer . A few days later , we launched our first sweeping garden center connect growers with retailers . Last year we spread a new retail and online business along with our very own brand , ' Green Platform ' : Nara Horticultural Mega Retail Centre opened on August 5th , 2022 .
Can you tell us something about what you do?We have many yr of experience in decorative plant and ferment close with world training society . We deliver new potpourri to domestic growers based on partnerships with our supplier and breeder from overseas .
We have been a market leader in introducing advanced breeding technologies and supplying flora to domesticated wholesalers and retail merchant , as well as our agriculturalist , for the past 15 twelvemonth . We also have a large distribution center which allows us to work with big enfranchisement memory . Our trade connects growers , jobber , and , ultimately , consumer .
You are not a agriculturalist but an agent . Can you explain what you do , especially in relation to Anthura and its Korean customers?Nara : Our biggest strength is having a long - term partnership with expert growers of Anthurium sort who are responsible for putting a grin on the side of Korean consumer . In addition , we specialise in go closely with our overseas partners to fix the high quality young plants and deliver them to our partners . When the finish plants are quick , they arrive at our Cash & Carry center for countrywide dispersion . in the end , the beautiful Anthurium variety make the shelves of retailers , include our new retail fund . make this worthful byplay synergy is what we do , and it keep us motivated to push ourselves to the next spirit level .
You lately started a garden center . Can you explain the motivation behind this?Nara : The giving factor in starting our retail business is to utilize the tight - pace changes in engineering science to enable our patronage to go online and get to the newfangled demographic . In increase , the post - pandemic epoch has brought changes in consumer conduct and outlay habits . Hence , our goal is to go the life-style trend by creating a raw ' Cool Green ' attitude with a societal scope that delivers a unique experience to our customers . Nowhere else in South Korea offer the combined services of a full garden eye along with a café .
What are the biggest departure with the Netherlands in terms of sales , yield , sustainability , etc.?Nara : The horticultural industry and output installation in the Netherlands are far more advanced compared to South Korea . There are so many valuable thing to learn from the Netherlands ' advanced industry . This is why we take with child pride in working with Anthura . One of our long - term goals is to get involved in the maturation of the horticultural industriousness and make a meaningful share to the next generation .
What could Dutch companies see from you?Nara : go on tradition alive and growing together as a partner are key components to success . As mentioned , we always take groovy pleasance in working and study from the Dutch people . One matter we should consider for the time to come is being able to study and identify trends and make the command changes swiftly for optimal results .
What can you learn from the Netherlands?Nara : Dutch hoi polloi sincerely apprize the custom of peaceful and pleasant living spaces . They are reflected in their own home as well as their billet . Dutch people are in love with the sunshine but also with brightness level . That ’s why they wish openhanded window , clean bloom , and stylish yet practical furniture . These essential values are profoundly embedded in Dutch culture . As a life style trendsetter , we will disseminate these key time value in the market .
To what extent does the vim crisis in Europe affect you , and did you make any changes in your operations because of it?Nara : The war in Ukraine and global inflation have brought challenge to all of us , and we are see price increase in every item from Europe . Even the price of plastic containers has risen dramatically . We are observing the current development carefully so we can make the appropriate action programme for long - term effect .
How do you see the future of your company?Nara : We expect our new retail business enterprise to grow 40 % ( include the online store ) in the next five years . In summation , we have a plan to open three more retail stores in Seoul by 2026 . We are going to be fully rent in expanding our business .
What role does Anthura recreate in this?Nara : Anthura is one of our elementary collaborator with whom we have been knead closely for the retiring two 10 . We count on Anthura to endlessly stick in more exciting and beautiful Anthurium smorgasbord so that we can occupy the homes of South Korean consumer with the exquisite taste of ornamental plants . "
For more information : Anthurawww.anthura.nl
