At the 2019 Farwest Show Dr. Bridget Behe , prof of horticultural marketing at Michigan State University , will extradite two retail - garden - center - focalise addresses on merchandising and pricing . The talks will help retailers better marketing strategies and blend in connecting with consumers at point of sales agreement and proportional works pricing . The Farwest Show will be held August 21–23 at the Oregon Convention Center in Portland , Oregon .
Dr. Behe ’s first lecture , “ Build a More Shoppable Space , ” shop at by Green Profit cartridge clip , will be award from 8:30 – 9:30 ante meridiem , Thursday , August 22 . From recent center - tracking research findings in her consumer studies , Dr. Behe will explain how to create a more compelling retail space . The sitting will aid better retail marketing scheme by incorporate research - based selective information on consumer preference .
The second session , “ The Art and Science of Plant Pricing , ” is scheduled for 12:30–1:30 p.m. , Thursday , August 22 . Dr. Behe will discuss pricing concepts and share research - based findings on how consumer react to pricing in communication . For retailers , as well as growers and wholesalers , pricing stay an important part of the selling mix .
enrollment is required for both talk . Convenient adjustment with discounts is available athttps://farwestshow.com/register/. fill in details on events , casual schedule , speakers , and training for Farwest can be detect atwww.farwestshow.com . For further question , contact Zen Landis , event and education coach , at 503 - 582 - 2011 and[email protect ] .
Dr. Behe teaches courses on selling and direction for horticulture majors at Michigan State University and utter to professionals and manufacture groups nationally and internationally . She has conduct more than 100 consumer and marketplace research projects on horticultural products , both edible and ornamental and has written more than 500 publications in the trade press and in match - survey diary . Dr. Behe conjoin Michigan State ’s faculty in August 1997 , after wait on on the faculty at Auburn University for eight days . She take in degrees from Penn State University ( Ph.D. in gardening , B.S. in gardening , B.S. in farming education ) and The Ohio State University ( M.S. in horticulture ) .
The Oregon Association of Nurseries ( OAN ) , based in Wilsonville , make up most 800 wholesale growers , retailers , landscapers and suppliers . Oregon ’s ornamental horticulture manufacture is one of the state ’s largest farming commodities , with annual sales of $ 947 million . Oregon ’s nursery industriousness is a traded sector ; nearly 80 percent of the nursery plant life uprise in Oregon are shipped out of state . For selective information , visitwww.oan.orgor call 503 - 682 - 5089 .
The Farwest Show , the largest fleeceable industry show in the West , is develop by the OAN , a deal system that represents and serves the interests of the decorative horticulture industriousness . Any receipts realized by the OAN is reinvested into the industry through Department of Education , inquiry , marketing support and government relations . For more selective information about the 2019 Farwest Show , visitwww.FarwestShow.comor call 503 - 682 - 5089 .
