CalFlowers , the leading flowered trade association in California serve growers and the entire supply Sir Ernst Boris Chain in 48 states , is pleased to announce the hiring of Steve Dionne as executive director .

Dionne , who starts the new position November 2 , says he is thrilled to be appointed and depend frontward to assist in such a meaningful leadership role within the floral industry . “ Contributing to the sight established by CalFlowers – include the elected add-in and connection members is an honor and a gold opportunity to share my insights and lead with commitment , ” says Dionne . His acquaintance with CalFlowers is substantial since he has served on the Board of Directors for more than 16 years , and has twice serve as chairman of the connexion .

For more than 26 years Dionne has been involved in the floral industry and has been a feet - on - the - basis evaluator and participant . “ Developing Wafex USA ’s provision chain help my visit to farms and distributors in 19 countries across five continents in the past seven years . I learned that even despite international differences , the peak business is just about the same everywhere you go and challenges are mostly ecumenical . ”

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diligence achievements for Dionne include being named Floral Marketer of the Year in 1998 by the Society of American Florists , and induction into The American Academy of Floriculture in 2010 . He hold a B.A. from University of San Diego .

While maintaining focus on CalFlowers expatriation opening , Dionne will also place great emphasis on collaboration with current CalFlowers affiliates and other manufacture associations . He says CalFlowers ’ extremity especially merit counselling and support now as the COVID-19 pandemic continues to cast Modern burdens into the bloom business playbook . “ As the industry propel through this period , CalFlowers will be doing everything we can to help our stakeholders harness the opportunities that exist , ” excuse Dionne .

Frank Biddle , United States President and owner of Francis Biddle International , Inc. and Chief Executive of CalFlowers , designate Dionne is precisely the loss leader the association has been seeking . “ We are an affirmative manufacture with wonderful intersection and help that make a conflict in consumers ’ lives , but challenge are copious right now . With his many years of experiencing relevant leadership persona and having so many levels of responsibility in the industriousness , we see Steve as the ideal mortal for the executive director , ” says Biddle .

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Dionne add , “ CalFlowers aspirational goal is clear – More Americans relish more flowers more often . I could n’t be more worked up to work with our great staff , penis , and directors to facilitate make this vision a reality . ”

For more information : CalFlowers[email   protected]www.cafgs.org