Exclusive data from same - day deliverance business Gophr prove that romanticist are progressively leaving it to the last moment to order flowers for Valentine ’s Day . The rapid delivery internet is predicting it will receive four times as many orders on February 14 ( for same day manner of speaking ) compare to the previous day , with previous years ' lodge datum act as an " early warning " system that foreground peak days of action .

Additionally , Gophr is expecting a 10 % YoY increment ( vs. casual average ) in the act of obstetrical delivery journey it will make overall on Wednesday , February 14 , on behalf of trade clients , not just for flowers but also the grocery , ducky , and retail sectors . This will make Valentine ’s Day Gophr ’s second busiest speech day of the twelvemonth after Christmas .

Gophr telephone number crunchers have also analysed the deliverance choice offer by the UK ’s top florists . Gophr ’s Last Minute Lovers report card , reveals that only seven florists ( Amarante Flowers , Appleyard Flowers , Flom , Flowerbx , Flower Station , Interflora , and Ronny Colbie ) are give their customer the choice of same - day pitch .

Graham Smith , strategic account director at Gophr , gloss , " Valentine ’s Day remain florists ' biggest day of the twelvemonth by a panoptic gross profit . The fact that 220 million blush wine were sold in the UK on February 14 last year alone shows that romance is n’t quite bushed yet ! "

" Like any other particular occasion , time - poor consumers often leave things to the last moment . Valentine ’s Day is no elision , with many ' Last Minute Lovers ' having to turn to florist shop who propose same - sidereal day delivery so that they can make that amatory gesture .

" That mean that florists need to have a liberal option of delivery options for their customer fundament , especially around this time of year when contender is savage in the flower plot . "

The Last Minute Lovers report card also reveals that dearest shuttlecock are branch out their gift choices , with Gophr ensure a 15 % increase in retail , groceries , and pet deliveries on Valentine ’s Day .

The analytic thinking found that 9 % of consumers are swapping flowers for umber , while 11 % would rather misrepresent a special meal at abode for their significant other than bribe flowers .

Among those who own pets , a quarter ( 25 % ) of consumers are more prepared to spoil their favorite with a gift for Valentine ’s Day than their lovers .

Graham Smith , concluded , " Although consumers ' preferences for Valentine ’s Day are changing , that does n’t mean that their delivery options are . They still expect and feel same - 24-hour interval delivery across all sectors . "

Phill Turner - Naylor , Head of Marketing at Jolleys , one of the UK ’s big favored supermarket , commented , " Pets are pulling at the heartstrings of their owners , and for many , they are part of the family - so why should n’t they be getting a gift as well ! It ’s certainly something that we are construe amongst our customer , but like when buying for your partner , life can get in the way , and even the dog / guy can be forget until the last minute . If you may get last - hour delivery , then your opportunity of a heartbroken furry friend is diminish . "

The full Last Minute Lovers report can be found here : https://uk.gophr.com / valentines - mean solar day - flower - deliveries