The HTA has been recognised by public relation and media professionals for its successful hunting expedition in the Spring to reopen garden centres from lockdown , by come through the prestigious PR Week Awards ‘ best coronavirus crisis management ’ laurels .
It was awarded for the manufacture ’s ‘ Keep Britain Blooming ’ effort , which generate interior spiritualist reporting to highlight the crisis facing the industry as well as the Carry Nation ’s welfare , while putting insistency on the UK Government and the drop administrations to give to reopen garden centres during the first form of easing lockdown restrictions .
The HTA , support by PR consultant the BIG Partnership , create a compelling tale , using data , pillowcase report and a wide range of spokespeople to spotlight the impacts lockdown was having , increase the visibility of the UK ornamental gardening diligence . This result in reportage on BBC , Sky , leader article in The Times , Telegraph as well as multiple regional and local medium . Over 70 MP , AMs , MSPs in public bet on the campaign .
The PR Week judges praise the campaign saying : “ It was mensurable and strategic , with a material aim at the heart . ”
“ Everyone assure this campaign ! The stark realism of scourge plant life and flowers hit the front Page and appealed to our hearts and mind . The use of instance cogitation and famed citizenry like Alan Titchmarsh maintain floor in the Tier 1 press and helped the key objective of the cause - namely to unfold the center ” .
“ This is an fantabulous campaign which reached not only its media KPIs but also persuaded the Government to vary the lockdown rules as a priority for HTA - I ’m still see great reportage of garden and business concern which testify how impactful it was ” .
Commenting on the award , James Clark , Director of Policy and Communications at the HTA said : “ This honor is great acknowledgement of the huge work and elbow grease put in by the whole industry to make this campaign so successful and realize £ 250 MiB back in to the industry at such a crucial metre of the year . fellow member answer our call to action , lobbying politicians , acting as spokespeople , share their stories , helping to show what the literal impacts of lockdown was having on their businesses and their families . It ’s a dandy example of how the industry take out together in a metre of crisis to illustrate why the industry matters to this country . "
" However , we need to continue to guard against going back to a March - style national lockdown where garden centres are closed for weeks and months on final stage . We are lobbying government across the UK to check our members ’ spokesperson are heard and the economic and welfare benefits of the ornamental gardening industry are recognised by policymakers ” .
For more information : Horticultural Trades AssociationHorticulture House19 High StreetThealeReadingWest BerkshireRG7 5AHT : +44 ( 0)118 930 3132Fax : +44 ( 0)118 932 3453NGGV : +44 ( 0)118 930 2092www.the-hta.org.uk
