The effect of the XIII Euroflora – International Flower and Ornamental Plant Exhibition , the only Italian effect among the floralies know by AIPH , were present today in Genoa . The closet conference was attend by the President of Porto Antico di Genova Spa Mauro Ferrando , the data scientist of the Liguria Region Luca Sabatini , Paolo Corsiglia for the board of the Genoa Chamber of Commerce , the Vice President and Councilor for Agriculture of the Liguria Region Alessandro Piana , the Councilors for Tourism of the Liguria Region , Luca Lombardi , and of the Municipality of Genoa , Alessandra Bianchi , the acting Mayor of Genoa Pietro Piciocchi , and the President of the Liguria Region Marco Bucci .
" The quali - quantitative balance of Euroflora 2025 , " states Mauro Ferrando , " is more than positive . We took up the challenge of turn back to the original location , profoundly transformed thanks to Renzo Piano ’s project , with the debut for exposition purpose of the primal domain of the Palasport and the areas of the future urban car park of Piazzale Kennedy . We dared to choose a project , create by the designer Matteo Fraschini of the Urges Valagussa group , with high sustainability characterized by extremely reclaimable cloth , wood , and cardboard try-on , in compliance with all current safety gadget regulation . More than anything , we want to offer a Euroflora rich in innovative content and interactivity . attending draw near two hundred thousand , with superlative in the period between April 24 and 30 . A further component of gratification worry mobility ; even during period of greatest affluence , dealings flowed smoothly thanks to the decision to direct visitant towards public transport , from trains to tourist buses and free link up bird . "
Alongside spectacular component such as the Florida decoration , the acidophilic flora of Piedmont , the cut flowers of Liguria and Campania , the intertwined azalea , and the greenhouse plants of the Pistoia area , the centuries - sometime olive Tree , the collection of carnivorous plant , succulents , and bonsai of extraordinary beauty and value , to name just a few , Euroflora 2025 focused on biodiversity , sustainability , landscape computer architecture , research , and engineering , offering itself as a place for exhibition , dialogue , and exchange for floriculturists , researchers , scientific communicator , and public executive who focus on nature as an element of redevelopment for our cities .
As the neuroscientist Stefano Mancuso explicate to the public of the event , our city need to give up 20 % of the mineral pitch and supervene upon it with rivers of trees . Viola Follini , senior project manager of C40 Cities , speaking at the presentation of the Coldiretti - CNR research , focus on the good effect of plant life on people ’s mental and strong-arm health . unripe therapy , in its across-the-board sense , is the only potential answer to appear to the future . It is exactly with this life that many of the Euroflora exhibitors interpreted their participation , meticulous reconstructions of natural environments and micro - environments to wake up everyone ’s sensitivity , but also participations such as those of the Space V space greenhouse with astronaut Franco Malerba , Nemo ’s Garden with the underwater glasshouse , and the Italian Institute of Technology with the latest innovations in nature - inspired robotics research .
Among the novelties of the 2025 edition , interactivity play a predominant role with 150 effect scheduled . In addition to Stefano Mancuso ’s conference " Fitopolis – The City of Plants , " noteworthy were the merging " Technical Tests of Extinction " with Mario Tozzi , which focused on climate modification , do and accelerated by humans , the monologue " Respect " by Federico Quaranta , which intertwined personal reflections and observations on contemporaneous society with sustainability , focusing on " honorable living " as opposed to hyper - consumerism and planned obsolescence , and the passionate conversation " In the Beginning Was Sound " with the orchestra director Peppe Vessicchio , who explicate the certified duologue between plants and music .
Four meetings clear limit the outlines of the way of life undertaken by the Genovese floralies . The bonsai lesson were very pop , with the five - solar day masterclass by Japanese master Naoki Maeoka at the top , as well as the flowered musical composition workshops with the master florists of Affi , Federfiori , the Ligurian Florists Collective , and the Liguria Region , the workshops for children organized by the Biodiversity Department of Pieve Santo Stefano of the Carabinieri Forestry Corps and the Forestry Corps of the Cites Carabinieri Unit , and by Confagricoltura .
The program of the competition defend was demanding - 254 honorary , technical , and aesthetic competitions evaluated by a squad of 155 people , including 105 Italian and foreign juror , 8 area managers , and 35 jury secretarial assistant , support by the 7 members of the scientific citizens committee . The total loot money amounts to over 150,000 Euros . Particular aid was paid to the " Ars Urbana " competition which selected twelve projects created in the Kennedy area by landscape painting architects in a intermixture of art , innovation , and sustainability .
The research carried out on Euroflora 2025 visitorsThe Euroflora 2025 research , conducted through 1,339 face - to - brass interviews between April 24 and May 4 , with a sample error margin of ±2.7 % , was presented by Luca Sabatini , datum scientist of the Liguria Region . The psychoanalysis offer a detailed and reliable picture of the visitors ' visibility , their opinion , and the overall level of satisfaction with the experience . The world is affirm to be fledged , with an medium eld of 49.7 year , and characterized by high-pitched mobility : 37.6 % of participants , in fact , come in from outside the region . There is also a respectable ability to attract newfangled audiences , with 45.4 % of visitant look the event for the first prison term . The most appreciated elements were the floral displays , which alone garnered the commendation of 43.6 % of respondents , follow by the reminiscent location ( 19.7 % ) and an appreciable logistic and operating organization ( 7.1 % ) . However , the report also highlights some decisive issues that deserve aid in view of future edition : visitors expressed dissatisfaction chiefly with the slate price ( 17.2 % ) , the crowding in the pavilion and along the paths ( 15.2 % ) , and internal signage that was not always clear and effective ( 12 % ) . Overall assessment verbalise a good level of atonement .
On a scale of 1 to 5 , the event ’s cognitive content obtained an average of 3.8 , the locating record a 4.2 , while the services offered ( reception , info point , catering , etc . ) reached 4.3 , the highest score among the three area . The fair rating assigned to the overall experience is 4.1 out of 5 , a figure that testify to the comprehend caliber of the issue , with a ploughshare of satisfied visitor ( rating 4 or 5 out of 5 ) equal to 79.3 % . Furthermore , 78.5 % of participant said they were willing to recommend Euroflora , while 86.5 % say their intent to participate in future editions as well . Young people are the protagonists of a novel way of experiencing the upshot . The generational analysis bring out how the young age group indicate a growing interest in the event , with a gratification charge per unit ( 88.4 % ) and a propensity to come back ( 88.9 % ) significantly eminent than the average . This is accompany by a hard willingness to boost the event through digital channels and societal media , thus becoming spontaneous embassador of the case among their peers and followers . A significant figure emerge from psychoanalyze the behavior of the most satisfied visitors : over 90 % of them utter a concrete intention to return , confirming a positive bail and an existential value that go beyond a simple sojourn . Noteworthy also is the interest in collateral activities : 10.9 % of the public participated in parallel events , revealing a growing attention towards an integrate cultural and educational offer . From the point of view of the exhibitor , the interviews reveal general satisfaction with the organizational backing receive and the visibility hold , although there remain area for betterment , specially regarding the position within the exhibition spaces and the attending in the less central pavilions . In any typesetter’s case , satisfaction with the case is beneficial ( 3.7 ) , while the perceive atonement with their own participation is high ( 4.1 ) . Finally , the intention to participate in future editions remains gamy ( 72.5 % ) , a real star sign of the strategical economic value acknowledge in Euroflora also by professional operators .
Euroflora B2BFrom a stringently professional linear perspective , the preview presentation of the ANVE - ICE Observatory on Italian floriculture , with a focus on ornamental outdoor plants , fruit plants , and ornamental citrus fruit fruits , compiled by Nomisma , was particularly important . There was a pregnant increase in the mien of foreign buyers . The mission organized by the ICE Agency , preceded by an advertising political campaign in the chief foreign sector media , were two in total , with 80 purchaser from Europe , Arab countries , the Far East , and Canada . The daytime of April 28 , undefendable to sphere operator , understand the presence of two missions mastermind by the Genoa Chamber of Commerce , the Italian Chamber of Commerce in Nice , and the EEN ( Enterprise Europe connection ) , with buyers from various European country who meet Ligurian ship’s company in the floriculture and agri - food sectors .
Euroflora ’s services for the publicTwo free bird , from Porto Antico and Genoa Brignole place , allow for a uninterrupted service to the Waterfront to channel visitors get in at Genoa Brignole station and from the tourist bus parking area in Corso Aurelio Saffi and Corso Quadrio .
Public aesculapian assistance , bring home the bacon by 118 exigency Service , dwell of 12 teams of paramedical force and three ambulances , located in Piazzale Kennedy , the Marina area , and the rear of the Blue Pavilion . A permanent medical assistance station was operational in Piazzale Kennedy . A totality of 89 intervention were run out .
The consecrate transport service for visitant with disabilities was entrust to the Confraternita di Misericordia Genova Centro – Santa Caterina da Genova ( Archconfraternity of Mercy Genoa Centre – Saint Catherine of Genoa ) . The rapture , available from Genoa Brignole and Genoa Piazza Principe railroad track Stations of the Cross , or directly from nursing home , was used 166 time . 223 manual wheelchair and 310 electric wheelchairs were used . There were two selective information and assistance pointedness for visitant : POINT Euroflora : locate near the priority access code for disabled the great unwashed , POINT Stazione Brignole : inside the station , near the Punto Blu ( Blue Point).130 Civil Protection volunteer , divided into shifts , were dedicated to welcoming visitors arriving by tourist buses in Corso Quadrio and Corso Aurelio Saffi , at Brignole post and along the route to the Waterfront . Two ascendence suite connected to 36 cameras monitored all sphere and entrances to the upshot . Compliance with the authorized instant capacity was checked for the first time through 112 people - look mats position at the entrances and exits of Kennedy , the Palasport , the Marina , and the Blue Pavilion .
Visiting EurofloraAmong the personalities travel to Euroflora were the Deputy Prime Minister and Minister of Infrastructure Matteo Salvini , the Undersecretary of State for the Ministry of Agriculture , Food Sovereignty and Forestry Patrizio Giacomo La Pietra , present in Genoa for two days of meetings with representatives of sector associations , the Deputy Minister of Infrastructure Edoardo Rixi , the President of AIPH Leonardo Capitanio , of Coldiretti Stefano Prandini , of Confagricoltura Massimiliano Giansanti , of ANVE Luigi Pagliani , of Federfiori Rosario Alfino and the Vice President of Affi Mara Verbena .
medium presence509 journalist were recognise depart from April 23 , from France , Switzerland , and Croatia , along with 50 TV hustler , 45 photographers , 89 content creators , and 16 bloggers .
The city during EurofloraDuring Euroflora , a flowered Genoa pop the question tourists a kaleidoscope of opportunity : the two weekends of the Rolli Days – April 26 and 27 , May 3 and 4 – outdo 100,000 participants in visits to the palaces and confirming issue . The Aquarium and the Children ’s City also set records at the Porto Antico , and the three floral - themed installing at Palazzo Ducale , the Diocesan Museum " arrange " in blossom and plants , and the Edoardo Chiossone Museum of Oriental Art , which inspired part of the Municipality of Genoa ’s scenography at the Palasport in the section dedicated to Nipponese plant , generated excellent interest . In addition to the instalment in key spot , in museum , at the Nervi Parks , in Galleria Mazzini , and in all the Municipalities of the metropolis , curated by the Municipality of Genoa in collaboration with Aster , there were initiatives promoted by the Chamber of Commerce , including the statistical distribution of 3000 card and 400 plants to the local business association ( Civ ) and the shop class windowpane challenger in which 31 shops and 16 Civ enter .
Euroflora continue … The Euroflora organization is distributing the plants donate by the exhibitors , a gesture of portion out and care for our environment consistent with the spirit of the outcome . The statistical distribution , carried out in quislingism with Aster , will take berth in the coming day in order of priority : first the Ligurian Municipalities , second the Municipalities of the City of Genoa , third the kindergarten and elemental schools , fourth the lower-ranking schools and educational innovation , 5th the infirmary and health care insane asylum in general , and sixth the entities and associations of the third sphere . The delivery of plant to private citizens is not planned . The call for expressions of interest , published on the event ’s website , closed last night . Among the donated works are some beautiful boxwood from the Romiti nursery immune to the box tree moth , a deadly sponger that afflicts the species . Genoa Experience , retail merchant of the official merchandising of Euroflora 2025 , donated T - shirts , shopper , tote bag , rucksack , pencils , pen , and mug to the children of the Comunità di Sant’Egidio foreign mission in Malawi .
For more selective information : Euroflorawww.euroflora.genova.it
