The solar day are getting longer , temperatures are slowly uprise , and you may experience that spring is in the air . The perfect sentence to visit a especial grower . Holex Flower visits Vip Roses at the Aalsmeer auction , where we dive into a singular aspect of their business : their specialism in dye flowers .
A kinsfolk patronage with a passionateness for flowersUpon arrival , the Holex squad was welcome by Joost , a emptor and seller at Vip Roses . As he gives them a tour , he enthusiastically apportion contingent about the kin business . " Vip Roses is truly a family company , " he explains . " I ’m the possessor ’s nephew , and my father works here as well . "
They stop at the section where the flowers are dyed . Joost recount how it all started : " A few years ago , we start this as a winter hobby when thing were quieter at the roseate greenhouse . At first , we did it on a small scale , but now it has grown into a full - fledged operation with around 30 employees . "
Due to increasing demand , Vip Roses has develop into a medical specialist in dyed flush , offering unique color combinations . Joost narrow down in the buying and marketing of Tulips . Every day , he selects the unspoiled Tulips from grower , and once they arrive at Vip Roses , they undergo a colourful transformation . He then sells them to middleman like Holex Flower .
Multidimensional blossom : art and colorOn the Vip Roses website , we often hail across the term ' multidimensional flowers . ' What does this stand for exactly ? Joost grinning and explains , " Multidimensional flower are more than just a physical production . It ’s about experience , color , and coming into court — flowers as artistic creations . That ’s the add value Vip Roses brings with dyed flush . "
How are flowers dyed?Which types of flowers does Joost mainly bribe ? " Mostly white-hot salmagundi , " he says . " They are the easiest to dye or to take in the colors . " Although they also ferment with other colors , Joost prefers to keep those item a secret .
For Tulips , he primarily uses the piddle - establish preoccupation method acting . " The dye is shuffle into the water supply , and the tulip take in it while it ’s still in the bucketful , " he explain . " This creates unique color combinations and tad that do n’t be in nature . "
Where does Vip Roses get its brainchild ? " In the get-go , it was mainly trial and error , " Joost pronounce . " We look at cut people of colour and experimented with dissimilar tint . Over meter , we educate a color pallette that sell well and matches need . " They also receive specific request from trader . " That bechance , but not everything is potential . We require to test whether a sure color can be achieved without losing quality . "
And how does colour in trend in fashion and interior design influence their collecting ? Joost : " It ’s hard to predict in onward motion whether something will really become a trend and trade well , " he explains . " That ’s why we endlessly monitor what ’s happen in the market . "
In recent eld , he has observe a absolved shift towards pastel tones . " At Vip Roses , the color ' Brownies ' was the best - selling shade for a long metre , but that ’s starting to change , " Joost says . " We see that requirement is shift more towards lighter , softer colors . "
What do Vip Roses unique?Dyed flowers are offered by multiple company , so what countersink Vip Roses apart ? " Quality , above all , " says Joost . " We only buy the safe flush for dyeing , ensuring that our product are always perfect . " Over the yr , Vip Roses has built a strong reputation . " When you buy coloured blossom from Vip Roses , you may be sure you ’re buzz off top - quality flowers that will last . "
For more information : Remco EngbersHolex Flower[email protected]www.holex.com
