Fleuroselect , the outside governance for the ornamental plant industry , is proud to foretell that the FleuroStar Award 2020/21 give out to Dahlia Sincerity from Syngenta Flowers . Michael Kester , Global Head of Flowers and Ronald Snijder , Dahlia Breeder live with the prize from Fleuroselect President Karol Pawlak and Secretary - General Sally van der Horst .
Heike Gronemann , Michael Kester , Ronald Snijder , Karol Pawlak , Ann Jennen , Sally van der Horst
Dahlia Sincerity from Syngenta Flowers was competing against Digitalis Panther ( Takii ) , Petunia Mystical Midnight Gold ( Florensis ) , Petunia Shock Wave Purple Tie Dye ( PanAmerican Seed ) and Coleus Main Street Hollywood Boulevard ( Dümmen Orange).The jury stated : " What a beauty ! The people of colour and size of the flowers truly takes your breath aside . Sincerity is an outstanding centrepiece for larger containers and really catch the eye in borders . consumer will love the huge blooms that ensure a colour explosion for former summer inflorescence . "
Super proud Dahlia breederRonald Snijderabout this accomplishment : It is a tremendous product ; earnestness has amazing flowers as big as my hand . This Dahlia originates from the Verwer breeding program , is suitable for various toilet sizes and also a perfect landscape gardening plant . On top , it is an well-off to get and care product , grow quickly and can deal all types of weather conditions . It is simply a jewel in your garden ! ”
Michael Kester is also extremely lofty : “ This is an important achievement ; for our stock breeder , our client and the whole chain , because innovation brings time value to the marketplace . We call for this kind of initiation in our industry . Personally , I get laid this plant life . This is more than just as product , it ’s beautiful . Dahlia is a very strategical crop for us and there is more to come . I was keep my fingers crossed till the death in the promise that we would deliver the goods , because we had very firm competition . ”
Dahlia Sincerity , the top executive - sized flowerSincerity from Syngenta Flowers is all about giant and fulgent . This new Dahlia ’s amply threefold bloom can reach a diam of over 20 cm . Sincerity feature a multitude of early flush showcasing large pink and blanched bi - colour flowers with just a touch of yellowness at their centre . This newcomer is stocky and well - bifurcate , allow for a well - mold backcloth for the showy bloom . Displaying best in mid to recent summer and early fall , this Dahlia is a fresh choice for landscape gardening and expectant planters , or to sate the first holes in repeated delimitation . seriousness is an first-class garden performer with monumental colour shock that will convince retail and consumer for many years to follow .
Award Ceremony with resilient StreamIn crease with the current COVID-19 regulations , this twelvemonth ’s FleuroStar winner was announced during a live event which could be viewed online . Two representatives of each participating company were invited to Floralis in Lisse for a ceremony with regard for social distancing . Over 100 persons follow the show via the live current on the Fleuroselect website and Facebook . The recording of the show can be reviewed via both distribution channel , but below we give an impression of the ceremony with some screenshots made during the ceremony .
Before the award ceremonial occasion , the 5 participants get the opportunity to present their products . Here , Ronald Snijder of Syngenta Flowers Europe pay more information about Dahlia Sincerity .
Harm Custers of Takii on Digitalis Panther .
Marjolein Kuyucu - Lodder of Florensis on Petunia Mystical Midnight Gold .
Jeroen Star of PanAmerican Seed on Petunia Shock Wave Purple Tie Dye .
And last but not least , Alexander van der Kaaij of Dümmen Orange on Coleus Main Street Hollywood Boulevard .
Sirekit Mol of Beekenkamp Plants , who won the FleuroStar Award last year with begonia Dreams Garden MacaRouge , tells about their experience after gain ground this prize .
The Dreams Garden MacaRouge proudly bear this title for the twelvemonth , but now it is time to pass over this prize to someone else . “ With binge in my eye , I take away the success brass with the Fleurostar this afternoon from behind the back windowpane of my car , ” Marc Driessen , Director of Beekenkamp Plants Ornamentals , said in anannouncementon their website . “ Last yr , on the day of the annunciation , he said ; If we win this prestigious prize , I will keep the plaque in my car for a class . ” And so it happened . The brass has been in many place . Whoever becomes the unexampled winner , we sincerely wish them that they will enjoy it as much as we have had . ”
The Fleuroselect Award has brought the MacaRouge a destiny advantages throughout the range . In summation to all the media attention , the deliver the goods plant was visible on various TV program and exhibitions . The MacaRouge has also mother a lot of care about .
Ans vanguard der Velde , Manager Breeding , already indicated last yr that winning this prize is a nice advantage and confirmation for the breeding profession . “ This gives us an spare rise to get raw , well and special product to the market . sure with the future comer of the new procreation location , we trust to be able-bodied to pull in the Fleuroselect award again soon ”
prison term for the honour ceremonial . Heike Gronemann , Chairman of FleuroStar about to announce it .
And the winner is …. Syngenta Flowers .
Extensive marketing supportThe new FleuroStar winner will receive considerable marketing back - up to turn its go - to - market scheme into a success . Contest arranger Fleuroselect will impart a promotion campaign with external trade and societal medium and promote the unexampled winner at craft fairs and industry consequence .
Also other industry player are offering documentation to FleuroStar . Waterdrinker , a major Dutch wholesaler selling to international garden center and florists , will pop the question premium product arrangement during 3 - 4 weeks at its Green Trade Center next time of year . Stokvis , the product mansion behind various Dutch gardening television program , will feature the Modern winner extensively in its star television show ' de Grote Tuinverbouwing ' . Pull Position , a marketing bureau specialise in retail promotion , offers a tailor made merchandising undertaking whereas DeschPlantpak dedicates a lifestyle photo shoot and matching pot layout , made by their design studio apartment , to the new victor .
Kingfisher and Hagebau conjoin FleuroStar JuryIn sum , over 30 professionals in breeding , production , trade and retail measure each entering on peak of sales agreement attraction and commercial-grade potential difference . Each jury penis has seen the physical plants , either in person at the plant line - up at Takii or via one of the dedicated Zoom seance ..
Heike Gronemann , Chairman of FleuroStar Jury : " We are very lofty of the fact that high - degree players in the market such as Obi , Intratuin , Jardiland , Waterdrinker , Royal Lemkes , Van Dijk Flora and Royal FloraHolland are willing to assess our candidates . We are particularly observe that Tim Clapp from Kingfisher / B&Q and Eike Jöddicke from Hagebau have agreed to join our panel this year . FleuroStar ’s success and credibility is due to the diverseness and expertness of our jury . "
For more information : Fleuroselect[email protected]www.fleuroselect.com
