" We have very high expectations for the flower and indoor plant life sale for Swedish Mother ’s Day " , enunciate Henrik Astrom of Axfood , one of Sweden ’s great intellectual nourishment retail merchant . In this country , Mother ’s Day will be celebrated on May 26 this year . When looking at the flower and indoor cut-rate sale of past months and the conditions conditions for the come weekend , he expects the gross sales to be around 30 percent higher .
Some of the rosebush and bouquets that are about to be transport to the stores .
Fairtrade rosiness going through the roofWhen look back at the first half of this class , Astrom is pleased with the sales so far . " The sales of the tulip - usually our biggest product - were a bit disappointing this year , but the rose made it all properly , with gross revenue being 40 to 50 percent higher compared to last twelvemonth during this time of the yr . " The reasonableness for the decrease in tulips is , according to Astrom , probably due to the fact that the conditions was n’t as cold as usually in the beginning of the yr , and that more and more tulip are being sold at places other than the retail merchant and flower store , like electronic and hardware stores .
The reason for the significant increase of rose sales event , on the other hand , is probably because of Axfood ’s decision to sell Fairtrade blush wine only , Astrom enounce . " We started to betray Fairtrade roses only at the commencement of this twelvemonth and we immediately saw an increment in sales . We see that the Swedish consumer is , just like us , more cognisant of the product they buy , where they occur from and how they are produced . "
Henrik Åström .
Bouquets for Swedish consumerBesides square bunches , Astrom also ensure an growth in sales of bouquets . " This year , we have put more attempt in the fragrance . This mean that we ingest more control over the design of the bouquets - which is dissimilar to other nation . In Sweden for example , we have bouquets with fewer colors , only 1 , 2 or max 3 shades in one corsage . On top of that , we stir the timbre and sizes of the bouquets compared to last class . We see that the consumer is catch right noesis of the flowers and the quality . "
Hydrangea as alternate to phalaenopsisIn pot plants , the hydrangea seems to have become the substitute pot plant for genus Phalaenopsis , Astrom distills from the sale bit . " Over the last years , we see the genus Phalaenopsis sale are not growing as fast as they used to . And when looking at the hydrangea sales agreement , they doubled when compare it to last year . It seems that people take the hydrangea as an alternate peck plant in their homes . "
WeatherAll in all , so far , the sales seem to be higher compared to last year and consort to Astrom , the weather conditions play a prominent role . " Last year , the weather start to warm up up in week 15 . As a result , the demand for flowers and indoor flora minify . This year , the weather condition is n’t that well , with last calendar week even some frost . It is not near for the out-of-door plants sale , but for the indoor industrial plant sales it was . "
Some of the pink wine that are about to be shipped to the stores .
Good hopes for Mother ’s DayIn Sweden , Mother ’s Day is celebrated on May 26 this twelvemonth and their Mother ’s Day hunting expedition started last weekend . " Consumers are already buying some Mother ’s Day products - particularly plants - but the biggest sales are require on Friday , Saturday and Sunday . " And hope are high . " The weather is n’t predicted to very squeamish , so sale are expected to be high . " Astrom expects a 25 to 30 percent step-up , but to action even high demand , they supplied 50 percent more plants and flowers compared to last year . " Let ’s see what will happen . "
For more informationAxfoodHenrik Astrom+ 46 42 295408Email:[email protected]www.axfood.se
© FloralDaily.com/Elita Vellekoop
