Rwanda will again enter in The Netherlands ’ International Floriculture Trade fair ( IFTF ) schedule for 6th – eighth November 2019 . This tenth edition of this flower exposition will be of additional value to other efforts that inform the Ruandan floriculture sector at the platform of international flower trades .
A delegation of two Rwandan flower growing companies ( Bella Flowers and Bloom Hills ) play along by the National Agricultural Export Development Board ( NAEB ) person in charge of Export Market Development and Innovation will attend this event , in a bid to draw promising bloom investors to venture in Rwandan efflorescence business .
Ms. Cynthia UWACU , the congressman of NAEB at IFTF 2019 says that the Expo is an opportunity for the Ruandan delegation to create outside market linkages between Ruandan roses and summertime flower producer and international buyers . “ We are here to create cognisance of the ‘ Rwandafresh ’ brand on the global market thus to mobilise more foreign investor willing to vest in the Rwanda floriculture value chain , ” she reassert .
The attendance of the Ruandan delegates in the IFTF will also be an chance to pull lessons about “ blossom stigmatization and tourism ” from the Netherlands and replicate it in Rwanda . The delegate ’ participation in the IFTF 2019 will be guide by the sight “ Enhanced Sales through Flower Branding and Tourism ” . This will be a three-fold use agenda to attain a target of US $ 140 million by 2020 .
Mr. Shungo Harada , the Managing Director of Bloom Hills Company added that they choose to participate with an heading to interact with buyers , learn about prevailing marketplace trends and understand the dynamics in the floriculture auction market .
The outcome of Rwandan delegates ’ attending to the IFTF has greatly influence sale of Rwandan flower through the Netherlands flower vendue grocery . The IFTF experience has also oriented the companies to ameliorate their production arena . The floriculture sector in Rwanda maturate to become one of the business deals appeal raw investors due to market opportunities of the cash crop .
The current production acreage of flowers in Rwanda is targeting to be expanded to more than 30 ha very presently . This is why to sustain the projected increase in production will expect adequate initiatives in make market links through the Netherlands market place and flower hub .
accord to the statistical composition of 2018 - 2019 on the performance of Rwandan agri - exports sector , a full volume of 37,343 metric scads of horticultural produce were exported to international market earning USD 27,174,785 . Of these receipts , 11.6 % is a note value of flowers .
The Netherlands is a major buyer ( 98 % ) of Rwandan flowers through Brussels with Australia ( 2 % ) emerging as another potential market . This is one of the close result from a well - known emerged kinship between two country ( Rwanda and The Netherlands ) since some years back .
The Rwandafresh stand can be find in hall E , resist 3.01 .
International Floriculture Trade Fair : www.iftf.nl
National Agricultural Export Development Board : www.naeb.gov.rw
Source : Embassy of the Republic of Rwanda in the Netherlands
