Growing rosebush outdoors in Russia may seem a bit unusual , but Zheleny Dom   is doing exactly that . “ We are situate in South Russia and the mood here is actually that skillful that we center in the fall years to expand in overt air . ” mouth is Matirny Anatoily , who is working as the Chief Agronomist with Zheleny Dom   for over six age .

“ We are the first and only grower in Russia to farm roses outdoors . However the varieties we grow , Piano and Rokoko , are very pop on the Russian grocery . This and next class we will expand our orbit for testing outside rose . Hip Hop rose from De Ruiter Innovations are also on our subject field . The first consequence seem promising . "

Piano

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New greenhouseThe company grows roses on 5 hectares , not only in the open field of operation , but also in several glasshouse . In 2019 the young greenhouse with 4.5 hectares will be ready . During the IFTF in November , they have contact with breeders to make the last conclusion what varieties they are operate to produce .

Rococo

Zheleny Dom   started in November 2010 . The caller was n’t flourishing all the clock time . “ In fact , we were on the edge of going belly-up . It was a tough time , because we grew only two varieties , Red Naomi and Avalance+ and prices were n’t good . Thanks to our film director Bibcheva Evgenia Alexandrovna the troupe find . As a lawyer she came in 2014 from a whole other branch . When the possessor asked her for aid , she come to the rescue , moving 1500 kilometer . ”

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Bibcheva Evgenia Alexandrovna at Flower Expo Moscow 2018

" She present leadership is base on three points : competence , integrity and creativity . She and the new team see that a company should have purpose for grow . The flower mart change very tight and with it , customers are looking for a changing offer . Therefore now we offer a broad range of 20 varieties and we are carefully study the latest trends . ”

Rich Bubbles

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That is why the society has gear up up a 1000 m2 mental test area for breeder . “ We examine a good deal of smorgasbord from Dutch and German stock breeder . Every year breeders come and chit-chat us . One of the breeders we work very closely is De Ruiter Innovations . They assist us if we have any questions and we have a beneficial relationship ” , Matirny says . “ Over the past six month we tested two new spray roses , Silver Bubbles and Rich Bubbles , and we are planning to grow them . ”

For more information : De Ruiter InnovationsMeerlandenweg 551187 ZR AmstelveenThe Netherlands+31 206 436 516[email   protected]www.deruiter.com

© FloralDaily.com/Jobke Braber - den Hertog

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