“ There is a herculean anti - plastic movement , even though this negative eyeshot on plastics is not always justified . ” So how can we improve the image of plastic in an accessible way of life ? That is when the Dutch Federation of the Rubber and Plastics Industry ( NRK ) and Rethink got together to make a series of YouTube vlogs . In their latest video , Jan Willem Wieringa , chief executive officer of Desch Plantpak and board member of the NRK , hash out why it is so crucial to shift the way the human race conceive about plastic . Anti - pliant movementWieringa explains that this labor is an enterprisingness to improve the image of plastic in an approachable way . “ There is a littering problem , resulting in the negative image on plastic . However , we need to rethink this . In fact , plastic is fantastic , it is a corking material to work with . However , we should n’t permit it litter . ” And as plastic producer in the horticultural diligence , it is difficult to reach the citizenry outside of the industriousness . “ The anti - formative drive is swell at unfold their message , whereas our positive one does n’t get pluck up very well . But now that we have a distich of vernal vloggers to show our side of the story , we are hoping to get the message across in a merriment and simple agency . ”Jan Willem Wieringa , Desch PlantpakStepping outside of the industryTherefore , it is their aim to re - educate the outside creation regarding plastic . “ These vlogs are a majuscule way to reach a younger generation , which is crucial . When we do tours for school classes at our party , the students always arrive in with the whim that plastic is bad . But when they see what we do and we explain our processes , they leave intellect that recycled plastics are a great option . And in the horticultural industry especially , we have been create groovy progression . Whereas many plant life pots used to be black-market , we are now moving toward material that are noticeable in the recycling process . That style , the consumer can brighten their home base with plants without feeling bad about the plastic barren . When the pot is made from recycled credit card and gets recycled again after its use , we are creating a circular process . ”A maturate seriesOn theRethink YouTube channel , there are already five videos available for viewer to relish , and a new one will be added every other workweek . “ The videos are ask decisive interrogation and we are excited for viewers to reconsider this matter of discussion . ”
For more info : Desch PlantpakJan Willem Wieringa[email protected]www.desch.nl / en
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