After being out of fashion for over 20 eld , manifestly they have made their return . We ’re talking about dried flowers . Rudi Tuinman and Pascal Koeleman with 2Dezign once bulge out their careers in the dry out prime , and when they saw this trend arise again , they want to get in on it . With the estimate of making the ornamental ' Proto-Indo European ' bigger with dry out rose wine , rather of slip a piece , they sat around the table with growers from Africa and breeders Dümmen Orange and Interplant to work out the idea . Now , almost 12 months later , they are quick to launch their dried rose , under the sword name Fabelicious .
Pascal Koeleman
dry blossom : all the rage"When we babble to the younger contemporaries and ask for their belief on dried flowers , you see it ’s all the rage again " , says Pascal . Together with Rudi he has a lot of experience in this field of force , because they once begin their career in the marketing department at one of the great dry flower suppliers in the Netherlands . " In 1997 we saw that dry flowers , a seasonal product at the time , mature extremely fast , were democratic for a few years , but that stopped too . " Pascal is happy to see that this vogue is making a rejoinder . " It ’s kind of in our DNA , so when this course came up again , we want to get in . And with Fabelicious we can provide class round . "
" You have to divvy up succeeder to manifold it"A saying in which Rudi and Pascal amply think is : ' You have to partake in success to multiply it ' . This was the ground that they immediately went to growers and breeders with their marketing mind for dry rose wine . " We sit down around the table with African growers , Dümmen Orange and Interplant , and present our idea . We explained that we want to expand the ' decorative pie ' or else of taking a spell , and all parties take were directly enthusiastic . The product can be sold everywhere : at florists , the wholesaler , but at Ikea as well . The enthusiasm got even bigger when they memorise about our bionomic view . "
The processYou ca n’t just take any rose and dry it , because then they ’re full of botrytis . The whole unconscious process has to rotate around the world of dried flowers , explains Pascal . It starts with choosing the correct variety show . Then occur the production process , which take property in Africa . " We checked out dissimilar roses from various country , but the African rose seems to be the best . " In the production cognitive operation as well , it has to be read into account that the rose will eventually be dry . " During polish , there ca n’t be any water directly on the blush wine , that ’s fateful for the drying process . " Then descend the harvest . This has to happen in a different possibility stage than for a fresh rose . " The bud shrinks in the drying process , so it has to be subject enough , but not too far , because then the heyday pulverizes . " In a closed temperature reduction system of rules , the rose are shipped to the Netherlands and dried in Aalsmeer . " After testing in many country , it seems plain that the rose be dried in the Netherlands because the flowers involve a certain humidity which just is n’t present around the equator . With this procedure , the various rose in our potpourri keep their shiny colour and have a life of about 6 to 8 months .
Sustainable flowersAn important USP , according to Pascal , is the fact that the dried single and spray blush wine are sustainable in various fields . " They ’re not only produce sustainably , with far less supplements , but also throng sustainably in kraft report , and it ’s sustainable entrepreneurship , that the work out consideration for the African workers are good and that fair wages are being paid . This helps the people of Africa a step forward and at the same fourth dimension , prevents the waste of the bloom . These are value trends that are the same all around the world and are very important nowadays . "
No spoiling of flowersDuring the last weeks , the corona crisis led to the dump of immense total of flower . According to Pascal , this new Cartesian product tender raw chances for the sphere . " The past weeks we ’ve cooperate with growers to be able to buffer , so less efflorescence had to be thrust out . Now we have millions of stems , I think about 6 million , in line . " The flowers can be delivered worldwide from Amsterdam , and trader can link their webshop to the Fabelicious one via Fresh Portal , so they can see and volunteer our current stock .
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For more information : FabeliciousPascal KoelemanT : + 31 ( 0 ) 71 401 08 75Email:[email protected]/[email protected]www.fabelicious.com
© FloralDaily.com/Elita Vellekoop
