In the face of Covid-19 and the toilet facility of online shopping , retailer are take to work harder than ever to tempt the great unwashed back into stores . For many multitude , shopping is not just about getting what they need , it is an immersive experience . Creating a pleasant and enjoyable environment for shopper is vital for appeal client , and keep them coming back .
One of the ways we can improve the retail environs is through biophilic design — design nature into our built surroundings . This include consider born visible light , better airflow , and bringing in vegetation . Plants have been rise to make us feel good , scale down accent and improving feelings of wellbeing . Shopping is a multisensory experience and let in greenery in retail spaces helps to create an surround in which customer can relax , take their time , and stag around .
While traditional planting is not always practical , especially when space is at a agio ( financially and literally ) , living walls offer a dynamic space - efficient root .
Interior Living Walls : When used inside , living walls can enhance a shop ’s blade identity , make Instagram - well-disposed feature and convey green credentials . They also meliorate the space ’s air quality and acoustic . In retail , it is always important to keep things refreshed with different displays and new experiences . Seasonal planting can produce an ever - change feature film have client something new to seem at throughout the class .
Anthropologie , LondonBiotecture plan a 160 m2 indoor aliveness wall for Anthropologie ’s flagship European store in Regent Street . The wall fills the full stature of the retail space ; at 15 meters high , it creates a dramatic backdrop to the retail brand ’s eclectic and creative esthetical .
BMW Showroom , LondonBMW chose to establish several indoor living walls into their prestigious London flagship showroom on Park Lane as part of a major renovation for their new brand memory board . The flora reflect BMW ’s green schedule and provide utile air quality welfare for stave and client , whilst the minimalistic pattern is intended to keep customers ’ attention on the cars on show while create a high - end , relaxing backdrop .
Smeg , LondonIn September 2017 Smeg , the well - get laid manufacturer of kitchen appliances opened their flagship store in London ’s St James ’s market place . A big part of the new design was a large interior living wall created by Biotecture . The living wall is two - story , so can be enjoyed from the ground floor retail space as well as the mezzanine spirit level conception lounge and meeting space . " The living rampart of lush green with carmine , lily-white , and ash gray accents make for a beautiful in - store environment and reflect Smeg ’s love of raw materials and the environment , " the company states .
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