Royal Van Zanten and The Queen ’s flower have joined force to create a mark novel flower . Conceived around the divvy up principles of innovation and increased value at retail , the Astronova ® is a flower with a unique flavor and an above - middling vase biography .
F.l.t.r . : Rafael Mariño , Javier Mesa , Kees Gram , Kami Weimer , Susana Vargas , Paul Schoorl , Juan Carlos Gonzalez , Maarten Goos , Annarose Baca , Herbert Jordan , Rob van der Helm and Joost Kos . ( pic has been made taking into account Florida ’s COVID-19 restrictions . )
The collaboration that lead to the Astronova begin two years ago . Inspired by the luminousness of the cosmos and the deep , rich pallets of Baroque era painting , Royal Van Zanten and Queen ’s require to craft something whose appearance evoked a sense of chronicle and a spirit of exploration . That duality inform every decision along the manner . The Astronova is both drear and bright , both science and art , and , most importantly , both Royal Van Zanten and The Queen ’s flower .
“ This collaboration is key to unceasingly validate and strengthen the value proposal of Astronova in the marketplace . We sense privileged to be form with The Queen ’s Flowers to make itan consuming achiever . ” - Maarten Goos , CEO , Van Zanten Breeding B.V.
" With its hit colors , luxuriant stem , and dynamic physical body , the Astronova is a bold whole step ahead . It is tell apart not only by its smell and seniority but by its rare versatility – it can function equally well as a focal , standalone flower or as part of a bouquet . This was part of the delegacy as well , to offer consumers something they would not only need to buy but that would spark their owncreativity . "
“ There are many beautiful blossom on the market – we wanted to work with Royal Van Zanten to craft something that would not only be eye - catching but would wage customers on a bass , artistic leveland perhaps prompt new direction of fancy . ” - Herbert Jordan , CEO , Queen ’s Flowers .
Royal Van Zanten and The Queen ’s Flowers have accomplish something together that neither would have never been able to do alone . This is a watershed second for both companionship and for the industry at large , as it exemplify raw possibility in terms of mathematical product and process . It is inebriate to lastly be sharing the Astronova with the mankind , but our work is far from over
More colors to come in the good future . " We are just getting started … “Astronova ® is a patent of invention pending merchandise and will be available for leverage in the US starting in February 2022 .
About The Queen ’s FlowersWith farms located in the high ALT microclimates of Bogotá Savanna and Rionegro , Colombia , The Queen ’s efflorescence is ideally situated to grow flowers year round and experiment with Modern geneticcombinations . For over 40 years Queen ’s has been an industriousness loss leader , establish over 500 variety through their Benchmark Growers blade .
Voor meer informatieAstronova Flowerswww.astronovaflowers.comwww.facebook.com/astronovaflowerswww.instagram.com/astronovaflowers
Royal van Zantenwww.royalvanzanten.com
The Queen ’s Flowerswww.queensflowers.com
