Dümmen Orange will be celebrating 25 years of functioning in the North American market throughout 2025 .
In 2000 , Dümmen ( as it was know then ) constitute its commercial presence in North America . The team saw the chance to be located near the gist of the industry ’s with child effect , known as the Ohio Florists Association Short Course ( now send for Cultivate ) in Columbus , Ohio . It was a lifelike selection for Dümmen to position its North American headquarters in Columbus , the core of horticultural progression . Dümmen modify its name in 2015 to what everyone love now as Dümmen Orange .
The journey was not without its challenges . In the early days , the company struggled to sell genus Petunia cutting . A profound issuance plagued the market – petunias required long days to bloom and would n’t blossom until May – too recent for prime sales . Dümmen Orange know there had to be a better fashion . With dedication and age of engender work , the squad develop the Potunia series – the first - ever daylength - neutral petunia with a rounded , bubble - influence wont . Launched at Cultivate in 2004 , Potunia was a biz - record changer . Within just a few years , annual sales skyrocketed from 200,000 to 20 million cuttings .
With calibrachoa and verbena flooding the marketplace , Dümmen Orange witness an opportunity to revolutionize plant combinations . The response come in 2008 with the launch of Confetti Garden , a crease which combined multiple species in a single frozen liner . For the first metre , national retailer could offer uniform , reliable combinations across all their stores .
" We are thrilled to greet and celebrate just how far we have come here in the North American market over the past 25 geezerhood , " said Frank Magnusson , Dümmen Orange COO for North and Central America . " The innovative products which we have produce during that time have us all recollect the past quarter - century while thirstily calculate forth to our hereafter and our keep focus in institute to the market answer for our customers . "
" I believe our industry will go through an evolution for certain which is why we need to be a prime presence within the industry , delivering value for our client , " said Magnusson . " Servicing our client is our primary focus . That ’s accomplished through our people and our products . We have an groundbreaking breeding and technology center in the Netherlands . Our globose squad has many resources place in trait breeding and resistance breeding which will allow us to get value to our client – something that is unlike than a commoditized product . "
To aid celebrate the companionship ’s 25 years of serve North America , Dümmen Orange customer will receive a 25 % Celebration Discount on any cuttings for any new one-year and repeated edict direct and delivered through August 1 , 2025 , with the code DO25 on the purchase order . For complete details , clickhere .
For more data : Dümmen Orange[email protected]www.dummenorange.com
