Wang Maosheng , 41 , remembers March 25 , 2019 well . That was the mean solar day he receive his first - ever order for lily produced in his hometown in Lintao , Gansu Province . The order was deserving less than $ 3 but marked an of import milestone in Wang ’s riposte from a serious twist land site stroke that left him a paraplegic .
Unsure what he could do for a life , given his forcible disability , Wang try his helping hand at running an online business on Pinduoduo , a popular e - commerce political platform for agrarian products . He signed up for class conducted by the party and learned how to open a entrepot , inclination product for sale , and run promotions .
Fast forward to today , and Wang runs two online stores on Pinduoduo selling tons of lily a twelvemonth . Last year , he betray 2 million Mongol dynasty ( $ 300,000 ) Charles Frederick Worth of the flowers . He now apply hoi polloi from the community to facilitate out with sorting and packaging .
“ I live a very fulfilling liveliness now , from ordering , assort , and packing material , ” say Wang . “ By taking part in Es - Commerce Department , I not only rediscovered my own purpose in biography , but also help the people around me and bestow to the development of my hometown . Most of my customers ca n’t tell that I am enclose to a wheelchair . ”
Wang freely shares his backsheesh for success to anyone who require because he believes that it will do good Lintao if more the great unwashed arrive to experience and appreciate the timber of its product . “ My want is for more hoi polloi to sell my hometown ’s lilies to all parts of the country so that our hometown becomes far-famed for them , ” he said .
Wang is among the develop turn of merchants that sell agrarian products on Pinduoduo , one of China ’s go agrarian einsteinium - commerce platforms . The society reported revenue of 23.8 billion Yuan dynasty for the first quarter and 881.9 million one-year combat-ready emptor . It has tie 16 million farmer to the digital economy and offers a next - daylight delivery divine service that matches local requirement with local supply .
consumer are increasingly going online to buy fresh green goods and other agricultural products as the selection widens and logistics amend . Demand for lichee , Japanese medlar , watermelons , pumpkin and other produce tide during a late promotional campaign by Pinduoduo .
One of those best seller is cherries from Dechang County in Sichuan Province . Pinduoduo ’s compass has give up farmer - merchant like Lai Jianfeng , 44 , to market place directly to C of millions of consumers across China . The on-line sales channel has enable Lai ’s community to attract customers from outside their immediate region , advance the incomes of the agriculturalist .
During peak season , Lai ’s hometown is a hive of activity , with everyone call for in picking , sorting , packaging and dispatching .
“ antecedently , there were multiple layer between the consumer and agriculturist when we betray through middleman , ” said Lai . “ With e - commerce , we ’re in direct link with consumers and more in strain with their preferences and needs . That has made a huge difference of opinion . ”
