The telephone number of purchaser on the clock who desire to purchase based on certifying criterion for sustainability from the Floriculture Sustainability Initiative ( FSI ) continue to increase . Since 29 January 2025 , Royal FloraHolland video display on the auction sale clock whether a grower is certify to the minimum FSI standard . By doing this , Royal FloraHolland has met an express request from the grocery .
By showing the FSI logo on the clock , it is now like a shot clear if a grower , depending on the manufacturer country , has the compulsory certificates to satisfy the FSI touchstone . you may also select these grower from the supplying in advance . That manner , it becomes much easier to purchase sustainably in the Royal FloraHolland marketplace . Before , the buyer had to derive the information from the various certificates on the clock front . Floricode records the certificates per grower and later deduces if a grower fill the minimum FSI standard . Floricode gathers and standardize the data from all certifiers for the relevant environmental and societal credential for FSI and provides Royal FloraHolland with validated and up - to - date certificate information . This ensures that the information that is distributed in the chain is authentic .
Purchasing based on FSI criteriaMany tumid vendee in the marketplace are , just like Royal FloraHolland , members of FSI and are send to buying based on FSI criteria . Whether a grower satisfies the FSI criteria reckon on his certificates and the producing country . The certificate that are satisfactory have been successfully benchmarked against international environmental and social criteria and legislation .
The extremity of FSI are working to make the yield and business deal in flowers and plant more and more sustainable . The joint ambitiousness is that 90 % of all heyday and plants trade is produced sustainably by the close of 2020 . Jeroen Oudheusden , Executive Officer FSI : " Retail and consumer demand for sustainably create flowers and plant is also increase importantly . I expect this to be an incentive for growers both in and outside the Netherlands to acquire the credentials to satisfy the FSI criteria . "
Showing the FSI logo is a good stepMarcel Zandvliet , Chief Marketing Officer / Chief Sustainability Officer of Dutch Flower Group : " Showing the FSI logotype on lots from growers who satisfy the FSI standard is a great tone onwards . It simplifies our sustainable buying through the vendue systems . I also trust it will be an incentive for growers to acquire the right credentials allot to FSI criteria . I also speak for the Acceleration Initiative within FSI in this regard . If we keep work together within the chain of mountains , we will strive our joint sustainability ambitions much earlier . " The Acceleration Initiative comprises the Dutch Flower Group and the swop companies FleuraMetz , Royal Lemkes , Waterdrinker and Royal FloraHolland .
Sustainable production and Cartesian product are becoming the normMaarten Bánki , Manager Sustainable Development Royal FloraHolland : " Sustainable production and product are becoming the norm . To be successful in the farseeing term , we strive for sustainability in the industry . We also encourage raiser to make their sustainable efforts reliable and limpid by grow a security . We are now asking cultivator who are not in possession of any certificate to make a start on digital environmental registration and certification . Ultimately , we aim to guarantee that all growers abide by with the FSI sustainability standard and , as such , also with regard to Good Agricultural Practices ( GAP ) and socially . On the other hand , we are ask traders to purchase certified sustainable products . We are making this easier by show up FSI on the clock . Only in this direction can we collectively protect the reputation of our products , our sphere and our common marketplace . "
Source : Royal FloraHolland
